STEP THREE: BRANDING (THE MOST DANGEROUS PART)
Starscream burst in holding packaging designs.
“OPTION ONE,” he announced,
“is my face. Large. Threatening.”
Lucy rejected it instantly.
FINAL BRAND DECISIONS
- Friendly
robot mascots
- Soft
colors
- No
glowing eyes
- Absolutely
no skulls
Megatron crossed his arms.
“This feels… weak.”
Amy replied,
“This feels… profitable.”
Megatron nodded slowly.
STEP FOUR: THE BUSINESS PROPOSAL
Ethan rolled in a cart.
“Time to pitch.”
Ray cleared his throat dramatically.
THE PITCH (SIMPLIFIED)
Amy presented:
“We are an automated snack manufacturer
using advanced robotics
to reduce costs, waste, and human burnout.”
Lucy added:
“Our factory runs at night,
uses energy-efficient systems,
and employs zero child labor.”
Everyone looked at Ray.
Ray shrugged.
“Low bar.”
FINANCIALS
Shockwave displayed charts.
Margins: high
Costs: low
Explosions: zero
Starscream whispered,
“I miss explosions.”
LLoC Quotes
Starscream: “OPTION ONE,” ...“is my face. Large. Threatening.”
“This feels… weak.”...“This feels… profitable.”
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